McDonald's EV Infrastructure
EV Charging made easy and scalable
The number of fully electric cars in the Netherlands is rising. In September 2018, sales of plug-in electric cars reached 2,796 units, 150% more than a year ago, according to transportation group Rijwiel & Automobiel Industrie. Vattenfall, branded until 2019 as Nuon in the Netherlands, and McDonald's have pooled their expertise and the scale of their operations to provide solutions for the growing need for electric mobility in the Netherlands.
The partnership between Vattenfall and McDonald's allows for the installation of a network of rapid charging points throughout the Netherlands that will offer a solution for electric vehicle charging on the go. McDonald's goals are to attract more customers and make the restaurants more sustainable.
Our solution includes:
- Hardware: 50 kW rapid chargers at 168 McDonald’s branches in The Netherlands rolled out over three years (2018/2020) and scalable in the future
- Charging infrastructure: Clear instructions at the stations and in the app for a smooth charging experience
- Electricity tariff: market-based tariffs set and perceived by Vattenfall. Discounts for frequent drivers including taxis. Electricity sourced from 100% wind energy from Vattenfall’s own wind farms in the Netherlands
- Customer Service: 24/7 accessible. All enquiries are handled by Vattenfall, not third parties.
- Long term partnership: exclusivity and guaranteed service for 10-years from installation
McDonald’s is one of the world’s favourite fast-food destinations. Part of its sustainability strategy is to enable any customer to charge their electric vehicle while eating a meal. Vattenfall was appointed as a long-term partner to install and operate 50kW charging points at 168 locations in The Netherlands.
Every McDonald's branch in The Netherlands with a McDrive will have two such rapid charging points installed. The network is being rolled out throughout 2019 and 2020. The charging stations will all be powered by electricity generated from Vattenfall’s Dutch wind farms, providing 100% clean renewable energy to electric vehicles, a double-win for reducing carbon emissions. This collaboration brings McDonald's an important step closer to its goals for making all its restaurants more sustainable. The EV charging points are helping McDonald’s to attract new customers and reduce vehicle emissions.
This agreement signifies an important step towards achieving our goal to make our restaurants more sustainable.
Bas Klaassen, Director Development Real Estate & Construction at McDonald's, The Netherlands
Charging made easy
Vattenfall ensures that every McDonald’s EV customer enjoys an efficient and effortless charging experience. All the charging points are user friendly, conveniently located close to the restaurants and labelled with easy-to-follow instructions. An app is also available for customers who wish to charge their vehicles without an RFID tag/card. Some of the benefits of the app include full price transparency, automatic messaging when the EV battery is full, mutual communication between drivers and navigation to the nearest (McDonald's) charging point.
Financing and maintenance
The charging infrastructure is fully-Vattenfall financed that required no investment by McDonald’s, apart from providing the land. By selecting Vattenfall, McDonald's chose a single partner for the entire chain: from the source of electricity, to the installation of charging points to the energy supplied. The energy tariff is market-based and set by Vattenfall who also own the revenue generated by the charging stations. Discounts are applied for frequent users, with special rates for taxi drivers. Vattenfall looks after every aspect of operation and maintenance, with guaranteed SLAs (service level agreements) in place for 10 years from the time of installation. Customer enquiries are dealt with swiftly by the support team, who are on standby 24/7.
The electricity is sourced from 100% wind energy from Vattenfall’s own wind farms in the Netherlands.
Pieter van Ommeren, e-mobility director, Vattenfall, The Netherlands
This partnership is an ambitious but practical, win-win example of how two global companies can work together to improve sustainability in both transportation and the restaurant industry simultaneously.